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Caravel Innovation

Overview

Caravel Innovation, based in Gran Canaria, Spain, is a consultancy firm in the innovation industry. They offer strategic consultancy in regards to business and product development and technology transfer to early-stage innovation companies, including startups and SMEs. They are the preferred innovation management advisor for startups and investors.

Key
Takeaways

  • Caravel Innovation is a Spanish consultancy firm offering innovation management expertise, and is the preferred advisor to startups and investors
  • The newly-established company needed an online presence to help them start attracting clients
  • Colouring Department helped Caravel develop a brand identity and website in just one week

The need

When Caraval Innovation approached Colouring Department, they were a newly-established business without an online presence. Because they needed to communicate with and secure potential clients online, they needed a professional-looking, user-friendly website that would work on a variety of devices – and fast.

While the client had some initial content, they needed advice on how to make that content appealing and clear to their target market. They also needed a bold visual identity that reflected their modern, innovative approach and specialisation.

The solution

Colouring Department worked with the client to develop a full brand, including branding guidelines, that would position themselves appropriately in their field. We chose to use strong, bold colours with a large amount of contrast, as well as a parallax scrolling effect on the website, to echo the company’s contemporaneity.

We then designed and developed a website for Caravel, being sure to reflect the visual identity as well as paying attention to important keywords by implementing them into the site’s coding. We also worked with the client to rework their written content so it was more relevant and engaging to the reader.

The result

With our help, the client was able to go from a desire to be online to a full-blown online presence in just a single week. By adapting to this very tight deadline, we successfully helped the client develop a professional-looking website that would help them attract clients at a crucial time for their new company.

“Working with Colouring Department has been a pleasant experience thanks to their operational and collaborative attitude, quick and accurate delivery, problem-solving capabilities and professionalism. They understood immediately our business and our needs and came up with interesting design proposals.”